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Detailing |
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Use of color and graphic impact. |
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With an investment in process color,
owner Tony Rosiles dominates his heading. Smooth lines
and a smooth corvette were all that was needed to bring
his ad to life. By not overloading the ad with text, we
were able to give Mr. Rosilies the most bang for his buck,
achieving an artistic balance in the ad that increased
impact. |
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| Andre
Jewelers |
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Optimal photo clarity enhances
the jewelry. |
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Andre knew what elements
to include in his ad, and he provided brochures for our
team to work from. This DHCWP ad highlights Andre's 31
years of experience and superb craftsmanship. We used
advanced software techniques to emphasize the color and
clarity of his work for the finest possible representation
given the constraints of printing on yellow page stock. |
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| BP
Landscape, Inc. |
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Show the work with color photography. |
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How many ways can you spell green?
This customer provided beautiful photographs of the landscapes
his company skillfully created. Instead of peppering the
ad with too many, we chose to make a composite and use
only a few. Our design team developed two versions from
which the customer could choose. |
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| Blue
Oaks Self Storage |
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Neat, informative = results. |
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This ad has been running for approximately
three years with very little change. And well it should;
it has all the elements needed to produce a strong, result-oriented
ad. It's neat, colorful, and informative. The photos lend
a lot; minimal copy doesn't clutter their impact. |
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| Bounce-A-Lot
Party Rentals |
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Logo design communicates the
message. |
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Bounce-A-Lot gave us some great
photos of their featured castles, then let our creative
team develop content. We utilized bright colors and created
as logo that suggested movement. These elements combined
with excellent ad placement attracted new customers to
the party! |
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| Cascades
Restaurant |
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Process color to communicate
a brand image. |
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Restaurants are the
#1 heading referenced on a national average. The owners
of Cascades had already developed this beautiful logo
to help launch their business. All that was needed was
a creative was to translate the image of the logo to yellow
pages. Voila! A beautiful process color ad that is clean
and sophisticated. |
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| Door
Mart Center |
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Let the customer design the
ad! |
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This customer was considering canceling
his ad in 2003, so the pressure to improve the ad was
intense! Following direction from the customer requested
we used all the elements shown: the garage door, the broken
spring, the blue colors, a bold border and graphic typography.
The customer was very pleased, the ad space was saved,
and the art department received a bouquet of roses! |
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| Erickson
Spine and Sport Chiropractic Clinic |
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Customer input can be very
successful. |
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Design of this ad was not easy.
The first design draft was not what the Dr. ordered. So,
we invited the customer to come and discuss changes directly
with the creative staff. After two more tries, we finally
hit on a winning design that was just right for his practice.
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| Johnson
Ranch Optometry |
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Cool, creative freedom. |
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This year, Dr. Gollander
decided to let our creative team loose. A simple yet engaging
design emphasized the distinctive nature of his practice.
Clean, cool and sleek. Color played a role, since his
ad was the only ad with process color on the open spread. |
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| Kasch's
Kritters |
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Color says it all |
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This is an excellent example of
how to manipulate color. The ad gives the appearance of
four-color process while only using spot colors. The customer
was very open to the design, and didn't try to list too
many items so that the "Kritters" really stand out. |
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| Randall
T. Tanaka, Esq. |
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Carefully chosen photography
for a sensitive issue. |
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Family law can be
tough to design for because readers in this heading are
most likely going through a emotional period. We searched
our photographic database of more than 30,000 photographs
for just the right family. A sensitive approach from a
professional graphic artist can go a long way in communicating
exactly the right message to appeal to your audience.
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| Roseville
Integrated Healthcare |
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One picture is worth a thousand
words. |
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The stock photo used for this ad
was the perfect image for this ad. It was quite a change
from what had been used in the past for this health care
provider. The perfect picture helped the ad stand out
among the many competitors in this heading. |
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| Satellite
Zone |
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Use the essentials from the
business card. |
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This was a fun ad to create. Believe
it or not, the idea came right off their business card.
However, by limiting the amount of text and allowing the
brilliant colors to show through, the ad has a real impact
while communicating all the essential information that
customers need. |
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