ADVICE LINE MUST INCLUDE ISSUE DATE ON ALL PROGRAMS.

VIP1 Step Upgrade Program

Program #002577

• Incentive to existing advertisers
• Upgrade from existing ad by a minimum of two ad sizes or one ad size & color and receive 25% off upgraded ad in year one; 15% off in year two; full price in year three.

VIP2 Two For One Program

Program #002581

• Perfect for new or non advertisers
• Purchase your largest ad at the first heading of choice and receive the same dollar amount under an additional heading.
• Includes white pages at no charge for one year. Discount rolls out at 25% per year for four years, with full rate at year five.

Program #002579

• New display (DQCW or larger) or in-column (3HS or larger) advertisers recieve a 50% discount for the first year for advertising placed under one heading.  Year two goes to 25% off and year 3 rolls to full rate.

Forever Free Trademark 

Program #002844

• The Trademark is forever free (TMF) and the trade listings are priced 40% above full rate.  Rates and item codes are available in Rates & Data.

Leader Ad Incentive  

Program #002757

• Advertisers are entitled to an ongoing 50% discount under any classification with HPW or less.  Should the largest ad exceed a TQPW, leader ad will revert to full rate.
• One leader ad per classification.
• Call for availability

Multi-book Incentive

Program #002578

• Advertising purchased in a minimum of three (3) RDC directories receives an ongoing 25% discount in each directory.
• Current advertisers must maintain or increase previous years' revenue to qualify.

Prototype Conversion

Program #002814

• All National clients advertising in a prototype may renew their advertising in the first paid edition using a 50% discount off all item codes placed in the prototype.  The second year paid will convert to a 25% discount, and third year will roll out to full rate.

Try Our Book Program  

Program #002769

• Program is designed for the Restaurant Guide in the Roseville, Citrus Heights & Granite Bay directory #104777
• Receive a 75% discount of DQCWP or larger display ad.
• All display ads previously found under the Restaurant classification can be found in the guide.
• New or existing advertisers are able to use the discount on the following food related headings: Pizza, Caterers, Banquet Rooms, Wedding Services & Supplies.
• Must place or retain one process color display Ad under Restaurant Heading.