Directory	Code	Circulation	Close	PubDate
Roseville, Citrus Heights & Granite Bay	#104777	300,000	11/06/09	3/10
Folsom, El Dorado Hills & Placerville	#105119	100,000	3/26/10	8/10
Auburn, Grass Valley & Nevada City	#104780	80,000	2/26/10	7/10
Greater Sacramento	#104778	250,000	11/15/10	3/10

"VIP 1" STEP UGRADE PROGRAM

• Upgrade from an existing ad by minimum of two ad sizes or one ad size plus color and receive 25% off upgraded ad in year one, 15% off in year 2, full price in year 3.
• Must maintain present revenue or higher to qualify.
• Must include advice line with issue date.

"VIP 2" TWO FOR ONE PROGRAM

• Purchase your largest ad at first heading of choice and receive the same dollar amount under one additional heading of your choice including white pages at no charge for one year. Discount rolls out at 25% increments per year for 4 years with full rate at year 5.
• Must maintain present revenue or higher to qualify.
• Must include advice line with issue date.

"VIP 3" SINGLE HEADING

• New display or in-column advertisers receive a 50% discount for the first year for advertising placed under one heading. Year 2 goes to 25% off and year 3 rolls to full rate.
• Must maintain present revenue or higher to qualify.
• Must include advice line with issue date.

FOREVER FREE TRADEMARK

• The trademark is forever free (TMF). Acceptable trade listing is a TNTBL priced at 40% above full rate of a TBLN. Refer to Rates & Data.
• Must maintain present revenue or higher to qualify.
• Must include advice line with issue date.

LEADER AD INCENTIVE

• Advertisers are entitled to an ongoing 50% discount under any classification with HPW or less. Should the largest ad exceed a TQPW, leader ad will revert to full rate.
• One leader ad per classification.
• Call for availability
• Must maintain present revenue or higher to qualify.
• Must include advice line with issue date.

FOLSOM PROTOYPE CONVERSION – Completed – Full Rate 2010

• All National Clients advertising in the first paid edition using a 50% discount off all item codes placed in the prototype. The second year paid will convert to a 25% discount and third year paid will roll to full rate.
• Must maintain present revenue or higher to qualify.
• Must include advice line with issue date.

NEW SACRAMENTO (#0104778) 2009 Prototype program

• Greater Sacramento 7/09 (104778) issue only.
• All New National clients may place prototype advertising program in Surewest Directories 2009 Greater Sacramento Directory at 100% discount. The prototype conversion discount for the following years is as follows: 80% - 2nd year, 60% - 3rd year, 40% - 4th year, 20% - 5th year and Full Rate – 6th year.
• Must be a new advertiser to directory.
• Must include advice line "New Sacramento 2009 Prototype Program, discount year and issue date".

WHITE PAGE BUILDER

• Purchase new advertising in the white pages and receive 50% off the full rate.
• The discount applies each year as long as the ad is renewed.
• Must maintain present revenue or higher to qualify.
• Must include advice line with issue date.

TRY OUR BOOK RESTAURANT GUIDE

• Program is designed especially for the Restaurant Guide in the Roseville, Citrus Heights & Granite Bay directory #104777.
• Receive a 80% discount off color display advertising.
• All display ads previously found under the Restaurant classification can be found in the Guide.
• New or existing advertisers are able to use the discount on the following food related headings; Pizza, Caterers, Banquet Rooms, Wedding Services & Supplies, etc
• Must place or retain one process color display ad under the restaurant heading first with the exception of the Pizza heading.
• The discount applies each year as long as the ad is renewed.
• Must maintain present revenue or higher to qualify.
• Must include advice line with issue date "Restaurant Incentive Program".

UNDEVELOPED HEADING PROGRAM

• Purchase a display ad in any heading without a display ad and receive a 70% discount.
• Discount applies each year as long as the ad is renewed, whether other display ads are sold in that heading or not.
• Must include advice line and issue date.
• Must maintain present revenue or higher to qualify.

GREENPAGES GUIDE

• All new and current advertisers in the Roseville, Citrus Heights & Granite Bay directory #104777 who QUALIFY for being placed into the GreenPages Guide by having a Green aspect to their business. Contact pub for qualifiers).
• Receive a 75% discount off all display ads and all in-column ads & listings. (A HPWP is the maximum display ad size for the GreenPages Guide)
• All New GreenPages advertisers will receive one FREE Bold Listing and one FREE Extra Line in the yellow page section to help promote their GreenPages advertising.
• The ad must specify the Green aspect of their business.
• All existing advertisers can place ads in the GreenPages Guide at the discounted rate as long as they do not decrease their current yellow page advertising below their existing issue.
• Must include advice line "GreenPages Guide" under heading applied with issue date.
  
  GreenPages Guide Qualification Questionnaire
  1. Does the product or service provide an energy savings?
  2. Does your product or service conserve water?
  3. Does your product or service reduce air pollution?
  4. Does your product or service reduce the amount of materials going into our landfills?
  5. Does your product or service help educate the public on conserving our earth’s resources?
  6. Is your product made of recycled or repurposed materials?
  7. Is your product grown organically or locally?
  8. Is your product or service providing a Holistic Alternative?
  9. The GreenPages Guide can only be offered to a business that is providing the consumer with at least one of the following environmental benefits:
     1. Water Conservation
     2. Pollution Prevention
     3. Solid Waste Reduction
     4. Energy Conservation
     5. Holistic Alternatives
     6. Renewable Resource