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Place Your Ad in a Directory that Customers Use
In order to have any effect, your yellow page ad must
get into the hands of consumers. Then they must refer to
it when making a buying decision. These variables are measured as:
- Possession
- Usage
- Purchasing Power
You can see the significant value of your ad in
the Roseville, Citrus Heights and Granite Bay Directory over other
books.
Which telephone directories do you have?
Which telephone directories do you use?
- Of those who said they have the Roseville, Citrus Heights and Granite Bay Directory, 98 percent said they use it!
- 88.7 percent of those who referenced an ad in the Roseville, Citrus Heights and Granite Bay Directory made a purchase!
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