Distribution Area Market Demographics:

Includes zip codes in Sacramento, W. Sacramento, Elk Grove, Laguna, Davis, Woodland, Rancho Cordova, Gold River and Natomas

Greater Sacramento

Median Age	37
Total Population	810,058
Number of Households	296,464
Median House Price	$308,380
Median Household Income	$52,977
High Education*	56.6%

*Percent of region's high school graduates enrolling in institutes of high education

Our Target Market

Directory Distribution	200,000
Total Targeted Population	500,000
Targeted Household Income	$55,000+

Who Uses Yellow Pages Most?

Age	Weekly Usage by Percentage
25-49	60%
Education
College graduate	62%
Household Income
$40-60,000	60%
$60,000 or more	63%

Economic profile as of April 2004