Internet Shopping & IYP

In 2003, an estimated $93 billion in purchases were made directly through the internet. Additionally, consumers who first sought information online spent approximately $137 billion shopping online*

According to a 2004 Forrester Research study, 47% of U.S. online consumers use Internet Yellow Pages*

According to CMR Associates, each dollar spent on Internet Yellow Pages advertising generates $59 in sales and $12 in profit*

68% of Internet Yellow Pages users purchase or intend to purchase when making a reference, and 66% are new customers to a business*

Internet Yellow Pages users are an upscale group of consumers. Their household income is 27% higher than the national average*

Sacramento ranks number three behind San Francisco and New York as the most active cybershopping city in the nation. Sacramentans spend 21.6 hours per month researching products and doing comparison shopping on the Internet**

Coverage

Includes residential and business listings for Sacramento, Placer, El Dorado, Yolo and Nevada Counties

Business Listings: 150,000
Residential Listings: 356,000

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*Source: Simmons 2003 National Consumer Survey
**Source: Sacramento Bee, 2002