IYP usage growing steadily.*

IYP's (Internet Yellow Pages) offer a more efficient local search experience than local searches on search engines. It takes an average of 7.6 clicks to find the desired result on search engines and 4.6 clicks on an IYP.

IYP searches are more likely to result in a purchase within a month than local searched via search engines. IYP users are 10% more likely than search engines users to have annual household incomes greater than $75,000 and 50-75% more likely to have incomes greater than $75,000

Since the site's launch, the site has had over 1.3 million visitors who performed over 2.9 million searches and 2.2 million click throughs**

Reach the World Wide Web – sacramento.com consistently appears in the top 1% of all of the major search engine results when your customer searches geographically; with SureWest you benefit from the web even if you don’t have a web site!

* Report generated by YPA 5-05
**A click through is defined as a click on their paid placement or on a link that gives the user access to the business phone number, map, advertising program or web site.